Cookie policy and cookie banner design standards

PART 1: COOKIE POLICY

1. Introduction
This Cookie Policy explains how EUTC Trading and Technical Co., Ltd. (EUTC) uses cookies and similar tracking technologies on our website. This document aims to provide transparent information about data collection, the consent mechanism and users' right to control.

2. What cookies are and Tracking technologies
Cookies are small text files stored on the user's device when visiting a website.

3. Detailed classification of the 4 cookie groups
EUTC classifies the cookies on the website into 4 main groups:

Marketing and Advertising Cookie Commitment

EUTC uses marketing cookies and tracking tags (Marketing Trackers / Pixels) from third-party partners, including Google Ads, Meta Pixel, LinkedIn Insight Tag, and Brevo, to measure the effectiveness of B2B marketing campaigns, better understand the needs of business customers, and deliver relevant messages and technical solutions. These tracking tags are activated in strict compliance with the user opt-in consent principle.

4. Opt-in / Opt-out Mechanism and Preference Management

EUTC implements an active consent mechanism:

• All cookies, except those classified as Strictly Necessary, are blocked (disabled) by default until the user actively provides consent.

• Users may change their preferences or withdraw their consent at any time by accessing the cookie settings in the website footer.

5. Technical Notice

Please note that refusing or disabling certain categories of cookies, such as Functional or Analytics Cookies, may affect the website's interface and user experience or prevent certain features of the EUTC website from functioning optimally.

6. Managing Cookies Through Browser Settings and Opt-out Links

Users can manage or delete cookies through the settings of commonly used web browsers, including Google Chrome, Mozilla Firefox, Microsoft Edge, and Apple Safari.

In addition, users can opt out of direct marketing tracking by the respective providers through their official opt-out links:

• Google Ads: Google Ads Settings (https://adssettings.google.com)

• Meta (Facebook): Facebook Ad Preferences (https://www.facebook.com/adpreferences)

• LinkedIn: LinkedIn Ad Settings (https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out)

 

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PART 2: COOKIE BANNER DESIGN AND OPERATIONAL SPECIFICATIONS

1. Display Position and Responsive User Experience

Display Position: Bottom banner / Floating bar, fixed to the bottom edge of the screen when a user first visits the website.

Desktop Responsiveness: Displayed as a horizontal bar or a floating box in the bottom corner without obstructing primary navigation flows.

Mobile Responsiveness: Optimized for portrait screens, occupying an appropriate amount of space at the bottom of the screen, with buttons large enough for comfortable touch interaction.

2. Copywriting Displayed Directly on the Banner

Title: Cookie & Privacy Notice

Content:

The EUTC website uses technical cookies, analytics cookies, and marketing tracking tags to ensure security, enhance the user experience, measure website traffic, and deliver messages and industrial equipment solutions relevant to your needs. You can customize your settings or accept all cookies to continue.

3. Interactive Buttons on the Banner

The banner includes two standard interactive buttons: [Accept All] and [Customize Settings].

• [Accept All] (#1765B0): Enables all cookie categories on the website.

• [Customize Settings] (#FFFFFF): Opens the Preferences Modal, allowing users to actively select their preferred cookie categories.

4. Preferences Modal Interface

When users select Customize Settings, a modal appears containing four cookie categories, each with an on/off toggle.

Category 1: Strictly Necessary Cookies

Toggle: ALWAYS ON (fixed state; disabling is not permitted).

Category 2: Performance / Analytics Cookies

Toggle: OFF BY DEFAULT (users can switch the toggle on or off).

Category 3: Functional Cookies

Toggle: OFF BY DEFAULT (users can switch the toggle on or off).

Category 4: Marketing Cookies & Tracking Tags

Toggle: OFF BY DEFAULT (users can switch the toggle on or off).

Modal Action Button: [Save My Preferences]

5. Google Tag Manager (GTM) and Consent Mode v2 Technical Specifications

Configure Google Consent Mode v2 through Google Tag Manager (GTM) to manage both analytics_storage and ad_storage.

Default State (Before Consent Is Granted):

• analytics_storage = 'denied'

• ad_storage = 'denied'

Update State (When Partial or Full Consent Is Granted):

• If the Performance / Analytics category is enabled, update analytics_storage = 'granted'.

• If the Marketing Cookies & Tracking Tags category is enabled, update ad_storage = 'granted'.

6. Consent State Storage and Cookie Settings Reopen